000 00503nam a22001937a 4500
001 27352
003 MX-SIABUC
005 20260702210035.0
040 _aMX-SIABUC
008 050517s1964 -usx j eng d
090 _aL220 M22b
100 4 0 _aMcCarthy, E. Jerome
245 0 _aBasic marketing : Amanagerial approach
260 4 _aHomewood, Illinois :
_bRichard D. Irwin,
_cInc.
300 4 _a978 p.
650 _a1.MARKETING 2.ADMINISTRACIÓN
599 _a20120905 11:00:26
942 _c1
999 _c27352
_d27352