000 00606nam a22002297a 4500
001 26711
003 MX-SIABUC
005 20260702205950.0
040 _aMX-SIABUC
008 050619s1997 -usx j eng d
020 _a0-13-243510-1
090 _aL220.112 K67m 1997
100 4 0 _aKotler, Philip
245 0 _aMarketing management : analysis, planning, implementation and control
250 4 _a9
260 4 _aNew Jersey :
_bPrentice Hall
300 4 _a787 p.
490 _aPrentice Hall Series in Marketing
650 _a1.ADMINISTRACIÓN
599 _a20120112 09:45:04
942 _c1
999 _c26711
_d26711