Grant, Robert M. <br/><br/>
Contemporary strategy analysis :  concepts, techniques, applications 

 - 2 
 - Malden, Massachusetts :  Blackwell Publishers Inc.,  1997 
 - 452 p. 
<br/><br/><label>ISBN: </label>1-55786-513-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. PLANEACIÓN ESTRATÉGICA