00460nam a22001697a 450000100060000000300100000600500170001604000140003300800410004702000180008810000190010624500710012526000430019630000110023965000240025065000160027438623MX-SIABUC20260702211314.0  aMX-SIABUC050628s2006    mx #   j            spa d  a970-26-0763-9  aKotler, Philip  aDirección de marketing /cpor Philip Kotler y Kevin Lane Keller.  aMéxico :bPrentice Hall, Inc.,c2006  a816 p.  a1. ADMINISTRACIÓN  a2.MARKETING