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  <titleInfo>
    <title>Comportamiento del consumidor</title>
  </titleInfo>
  <name type="personal">
    <namePart>Schiffman, Leon G.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Kanuk, Leslie Lazar, Coaut.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">mx</placeTerm>
    </place>
    <place>
      <placeTerm type="text">México</placeTerm>
    </place>
    <publisher>Prentice-Hall</publisher>
    <dateIssued>1997</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>684 p.</extent>
  </physicalDescription>
  <targetAudience authority="marctarget">juvenile</targetAudience>
  <note type="statement of responsibility">por Leon G. Schiffman y Leslie Lazar Kanuk</note>
  <subject>
    <topic>1.CONSUMIDORES</topic>
  </subject>
  <subject>
    <topic>2.CONSUMO Y CONSUMIDORES</topic>
  </subject>
  <subject>
    <topic>3. SOCIEDAD DE CONSUMO</topic>
  </subject>
  <identifier type="isbn">968-880-617-X</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg">MX-SIABUC</recordContentSource>
    <recordCreationDate encoding="marc">050619</recordCreationDate>
    <recordChangeDate encoding="iso8601">20260702211142.0</recordChangeDate>
    <recordIdentifier source="MX-SIABUC">37064</recordIdentifier>
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