TY  - BOOK
AU  - Lewis, Herschell Gordon, 1926-2016.
TI  - Direct mail copy that sells!
SN  - 0-13-214750-5
CY  - New Jersey
PB  - Prentice-Hall, Inc.
KW  - 1. PUBLICIDAD
KW  - 2.TEXTOS PUBLICITARIOS
ER  -