Lewis, Herschell Gordon, 1926-2016. <br/><br/>
Direct mail copy that sells! 

 - New Jersey :  Prentice-Hall, Inc. 
 - 258 p. 
<br/><br/><label>ISBN: </label>0-13-214750-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. PUBLICIDAD<br/>2.TEXTOS PUBLICITARIOS