Kotler, Philip <br/><br/>
Marketing management : analysis, planning, implementation and control 

 - 9 
 - New Jersey :  Prentice Hall 
 - 787 p. 
 - Prentice Hall Series in Marketing .
<br/><br/><label>ISBN: </label>0-13-243510-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1.ADMINISTRACIÓN