Marketing management : analysis, planning, implementation and control
Kotler, Philip
Marketing management : analysis, planning, implementation and control - 9 - New Jersey : Prentice Hall - 787 p. - Prentice Hall Series in Marketing .
0-13-243510-1
1.ADMINISTRACIÓN
Marketing management : analysis, planning, implementation and control - 9 - New Jersey : Prentice Hall - 787 p. - Prentice Hall Series in Marketing .
0-13-243510-1
1.ADMINISTRACIÓN
